So, the most important thing is to focus on your work and make sure you're bettering yourself each day. The hardest thing – especially with social media – is that you're always seeing others' career highlights. There’s a quote I love that I try to remind myself of that says, “Never compare your beginning to someone else's middle.” And even if you're in your middle, there’s no point in comparing. The biggest ongoing challenge for me is comparing my work to that of other freelancers. Sometimes you’re up high in a creative flow, getting everything done – and then there are crashes and blocks. In 2019, I quit my job in retail and started freelancing full-time. What would you say are some of the challenges of freelance life? Getting to know other illustrators on LinkedIn has also helped me attract new and exciting opportunities. Dribbble has excellent freelance job postings, so I’ve kept updating that. And that's where I've started to get people coming to me. ![]() I focused on having an active presence on Dribbble, Instagram, and LinkedIn. It really grew over the last year from doing things for people I know or friends of friends. ![]() ©Prudent Publishing, Inc How did you begin to attract bigger clients for your freelance business? I love taking ordinary things and making them super pleasing to viewers. So, I'll just take a random object around the house and try to make it as interesting as I can. I love a page called Still Here Still Life that does prompts every week. I love drawing still lifes – that's always how I warm up. He was a photographer and often took photographs to turn into paintings. My all-time favorite artist is David Hockney partly because he’s also drawn to many different types of art. Then, I switched to digital freelancing – and here I am now! What are some of your influences and what have you felt drawn to artistically? It began with people I knew and soon snowballed into something more serious. At 15 in high school, I started a side hustle creating wedding signs and stationery for people. That's what sparked my interest in calligraphy. It’s so satisfying to put in the work and discover that you can master something new. I love learning anything new related to the arts – whether it’s pottery, photography, learning an instrument, or anything like that. It might sound like a stereotypical artist thing to say, but I've been drawing since I could pick up a pencil. How did you discover your passion for art and illustration? Also, check out how she makes each day count and navigates low moments and creative blocks. ![]() Read on to learn how she’s gained more opportunities as an artist and overcome the challenges of freelance life. She now draws from these early artistic experiences to create personable, contemporary illustrations and has worked with clients, including Chick-Fil-A, The Gallery Collection, The Flower Company, Fresh Start Church, and Path Nutrition. Madison began her artistic journey designing stationery for weddings and selling hand-embroidered clothing on Etsy. Madison’s artistic style revolves around delicate textures, bright colors, and playful shadows and she draws inspiration from the beauty of people, nature, and everyday things. We recently got the chance to connect with up-and-coming freelance illustrator Madison K. Ferdman. We want to provide advice and inspiration you can take to move forward and confidently map out your next steps. That’s why we want to share stories and tips from others carving out their own paths. While more people are deciding to ditch the 9 to 5 to build careers that fulfill passions and better suit their lifestyles, they still have to overcome self-doubt and learn the ropes of running a business. ![]() The Creative Specialist uses an elevated design aesthetic as well as production skills to create digital files in accordance with American Greetings file prep protocols and naming conventions with acute attention to technical detail.Going freelance is no easy task. Position is responsible for the art directed development of greeting card products, from printed to embellished cards, through final vendor file preparation and delivery, using a wide variety of design aesthetics and styles, card formats, art techniques, and subject matters. In this role, the Design Specialist needs to have demonstrated abilities in the Graphic Design field and a strong technical aptitude for digital file construction and related Abobe Suite technologies.
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